Technology

Starting A New Tech Business? You Need To Read These

You might have a fledgling tech company of your own, or maybe you’re thinking of starting a tech business from scratch. Regardless of where you’re at with your tech company, experience and knowledge is always beneficial for improving and building your firm. And where better than books for reliable, grounded experience from the best in the industry?

From practical examples to inspiring stories of success, books are a brilliant foundation for any venture, and business is no exception. Here, we’ve narrowed the library down to a few select volumes for your consideration.

The Lean Start-Up

This book acts as the written springboard new companies need. This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls. This book is essential to anyone who wants to remain innovative as their company picks up momentum.

Your One Word

Evan Carmichael already started and sold a biotech company at 19, so you can be sure he will advise well when it comes to success! Your One Word helps new entrepreneurs analyse their businesses, verify their aims and unlock their potential. If you need a boost of confidence and an injection of motivation to start making your tech-business dreams come true, immerse yourself in the powerful words of Carmichael.

The Upstarts

If you prefer practical advice, then The Upstarts is definitely a book you should check out. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.

Looking to be as big as Uber or Airbnb? This fascinating read will show you how you can also change standards — such as how people travel and what they expect from accommodation — to mirror these companies’ almost renegade attitude towards the established rules of business. What can your business do to change the world?

Conscious Capitalism

CEO of Whole Foods, John Mackey, and author Raj Sisodia have a unique view in this work: Capitalism can benefit everyone — employees and the planet as much as shareholders and employers.

A healthy, successful business is one that knows how to treat everyone within it. Referencing several other leading companies — such as UPS, Google and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture (an essential component of Google’s success and almost expected by many people working within the innovative tech industry today). Being conscious of how your company can impact the world and how you can create a desirable environment to engender creativity and originality could make all the difference to your business’ success in the first few years of its life.

The Industries of the Future

Alec Ross, author of The Industries of the Future, is your insight into how to remain innovative in this rapidly-changing business. A New York Times bestseller, Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.

As Hilary Clinton’s senior advisor for innovation, Ross gives an unmatched viewpoint. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.   

Bold: How to Go Big, Create Wealth and Impact the World

As a clear how-to guide for the tech industry, you’d be doing yourself a disservice to miss out on this next work. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.

The next part of the book brings invaluable words from success stories like Richard Branson that you can adapt to your own business, before heading on to the final part. Bold’s finale discusses the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.  

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

The Inevitable is a prediction based on experience and history, highlighting likely trends for the next 30 years. The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.

Kevin Kelly, the author of this work, explores a huge range of tech trends, in work, home, and retail. Want to prep your company now for the customer of tomorrow? Then, get ahead of the game.

How Google Works

Which business success would you like to replicate? How about Google’s?

Eric Schmidt and Jonathan Rosenberg are Google executives, and they’ve written this book to show people how Google has cultivated a great workplace, and how they go about key aspects of decision-making. Renowned for its innovation, creativity, and ability to bounce back from errors (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.

Networking Like a Pro

This next book has been written with entrepreneurs and new starters in mind, so it’s a fantastic first book to pick up. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.

Connecting with others is vital for your business to progress. From making useful contacts to develop your business, to implementing an effective referral marketing campaign; Networking Like a Pro offers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.

These excellent books will offer your start-up a strong foundation towards success.

The article was created by the leading UK printing company, Where The Trade Buys. They offer a range of fantastic printing services, including offset book printing.

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